Company Programme

Launched in 1919, our JA Company Programme offers students aged 15-18 the opportunity to learn how to move a business idea from concept to reality. The programme provides teachers with a series of learning-by-doing business, economics and entrepreneurship activities, a great way to help students succeed in a global economy.

In 2017-2018 school year, over 350,000 students enrolled in the programme across the 40 JA organisations in Europe that offer it.

By challenging the students to solve a problem in their community through a business venture, the Company Programme unleashes their entrepreneurial spirit. Students experience running their own company (for one academic year), they discover first-hand how a company functions and gain an insight into how their talents could be used to set up a business.

By bringing business volunteers in the classroom to share their experience and mentor, students get a better overview of career opportunities, what skills are needed to succeed and they start to consider entrepreneurship as a potential career opportunity.


As the picture above shows, the basic steps of the JA Company program are:

  1. Motivation and ideas: creativity and brainstorming to generate a business idea.
  2. Organising: deciding on the name of the company and the brand, contacting the business volunteers, defining the roles and jobs in the company, and establishing the boards.
  3. Shaping and establishing: generating start-up capital, defining the product and the market, finalising the business plan, and going international.
  4. Getting ready for action: dealing with procurement and production, proceeding with sales, budgets and bookkeeping.
  5. Competing and closing: closing the company, reporting and participating in competitions.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.